Traffic vs Verticals

in Affiliate marketing for beginners/Affiliates Updates by

In the previous article, we analyzed top 10 traffic sources. Following on from that topic, let us review top affiliate marketing verticals and how they combine with traffic types.

It is utterly important to select the right vertical for the traffic you have at hand. Too often this choice alone draws the line between a profitable campaign and a bad one.

Verticals and how them combine with Traffic

A few will argue that traffic at hand must fit the vertical for best campaign results. Here is how you choose the vertical to match your traffic perfectly.


In spite of tough competition, there is always a way for an ambitious affiliate to make money with dating vertical. The right way to reach the users’ hearts and pockets. It’s a popular vertical with beginner affiliates, as it requires smaller deposits. It offers considerable payments, especially for selected GEOs… Plus, high volumes can generate impressive revenue & give the great first taste of affiliate marketing.

Best for traffic types: Search traffic, social (Facebook, Instagram, if done right), own website or blog.


Includes everything finance related, from insurance and loans to Forex and binary options. All offers in this vertical have one thing in common – the fact they require higher investment (on the affiliate side) and can bring higher revenue. One has to carefully manage traffic sources. So this vertical is more popular with experienced affiliates who can afford to experiment. 

Best for traffic types: Search, email, native ads, try messengers, social traffic might (just might) work.  


A bright image of the new iPhone X attracts attention and a nice slogan sells the product. Playing with sweepstakes offers has always been a part of affiliate game and the situation will not change in observable future. One strong advantage of this vertical is that reacting to sweepstakes announcements is usually free for users, so they easily grab their attention.

Best for traffic types: Popup / Clickunder, display, email traffic, social (Facebook mainly), Adwords.


Potential of this vertical is huge, as it attracts people who care about themselves and are ready to pay for good looks and good feels. Another advantage – the percent of repeated purchases is high if people have gained some progress and are seriously determined to reach the desired results. Nutra campaigns show worthy approves too.

Best for traffic types: Display, Popup / Clickunder, Native, socials (again, if done right), search traffic, contextual advertising. 


Casino games, sports betting, online bingo… Yes, pursuing potential players to join an online casino instead of a land-based one is NOT an easy task. But, at the same time, gambling vertical has arguably the highest percent of repeated purchases and can generate revenue for months if not for years to come. Attract the users with nice creatives and get ready to cash in!

Best for traffic types: Display, Popup / Clickunder, Native, Messengers traffic, traffic from own websites.


If any questions – the best offers, fitting vertical for your type of traffic – get in touch with our affiliate managers now.

Please contact:

Max: live:rainmaker.am3

Darina: live:darina.rainmaker

Start something exciting with Rainmaker today! 

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